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Generic Brand Names

Many words we all use in basic conversation were once or are still a trademarked brand name of one company or another. Sharpie, post-it, wite-out, band-aid—all of these are nouns that we use to refer any number of items: permanent markers, adhesive note paper,...

The Importance of Typography

I love typography. A LOT. I always have. As strange as it sounds, it’s always been an important part of me, even as a kid. I was the kid drawing logos at age six. There will be more about my type obsession later…Anyway, a while back, I fed my type obsession and...