A few months back, our creative director envisioned a unique way to transform past blog posts into visually compelling posters, or “broadsides,” as art. A broadside is a sheet of paper printed on one side. Historically, they were letterpress posters announcing events, proclamations, or simple advertisements.
Our creative director identified interesting quotes from our BlogSide and provided one to each of our designers. All designs were drawn from traditional letterpress poster design. The challenge was to see how each designer worked with their content within the boundaries of an 18″ by 30″ poster. When the five colorful broadsides were finished, it was remarkable to see how each designer interpreted their assignment.
Although we actually have a Vandercook proof press, we decided to put a modern spin on our broadsides by creating them digitally. This allowed greater surface area for each design. These unique pieces are currently hanging inside the entry of our building in Northwest Portland. Our goal is to continue with this project and create more broadsides for a more comprehensive body of work and perhaps a more public display in the future.