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HB Design recently designed the identity system and marketing materials for a national pilot program that targets engineering students.

STAY WITH IT was developed alongside the President’s Council on Jobs and Competitiveness to interest, engage, and motivate engineering students to stay in college, obtain their degree, and use the vast network provided by this program.

HB Design first developed the logo and then worked closely with STAY WITH IT officials to create collateral that will be used on university campuses, MTV, events, and other select venues. The first event, “Day of Engineering,” will be hosted at Georgia Tech on March 14th.

Stay tuned… we’ll add to this story as the program launches and grows.